Prove what works. Fund what matters.
LAUNCHING SOON: Genuine philanthropy is inspired more by trust than money. 73% of survey respondents rated the importance of trust in nonprofits as 9 or 10 on a 10-point scale. A 2025 study found that nonprofits earning transparency seals enjoyed an increase of 62% in total contributions, one year later. These nonprofits displayed stronger performance across a measurable range of governance, financial, and operational factors. Track & Share's work will improve trust-based philanthropy, the donors and donations that come with it, and boost nonprofits' performance outcomes.
MEASURABLE IMPACT
Track & Share will advance trust-based philanthropy by helping nonprofits earn respected transparency seals, and through public promotion of their benefits. Measurable return on investment -- impact -- is measured as well in new and bigger donations, as much as 62% in a year. And 70% report improved performance outcomes within 6 months. Yet only 5% of nonprofits have earned a Candid Seal of Transparency, for example.
TRANSPARENCY SEALS
Track & Share will provide direct assistance to nonprofits by helping them earn or improve their ratings on respected, independent websites that donors and stakeholders consult. This measurable goal will be achieved through donor-funded engagements, of up to 8 hours, with individual nonprofits, providing tools and guidance to choose performance metrics and values, track them over time, and report them to stakeholders. This process, in turn, leads to greater donations and program improvements.
TRUST-BASED PHILANTHROPY
Track & Share will publicly promote trust-based philanthropy and the steps required to advance it. This goal will be achieved through public presentations, in media engagements, and in published articles, each of which will also tracked and shared.
